Carbon-neutral fashion

Lisa Gorman's range of organic cotton basics have got fashionistas in a flurry. The environmentally-conscious designer has sought to achieve the softest, organic pieces to compliment every woman's wardrobe. These are not trend pieces, but carefully selected, 100% organic, basics.

Opening her store in the fashionable Sydney surburb of Paddington last night, Gorman served guests with a completely organic experience - from the cocktails to the goodie bags. “I wanted the range to be fashion first,” Gorman told news.com.au. “I want people to come up to the rack and like the look, like the feel, then realize it’s organic.”

And in a bold move, Gorman is aiming to make her entire company carbon neutral by the end of 2008. Setting a good example for the entire fashion industry, Gorman is proof that if a small lable can do it, it's not hard for everyone to make more environmentally-awarre business decisions. “In our new stores we’re looking at using recycled material for fit outs, low-fume paints, new lightglobes to reduce power used and recycled fabrics in the change rooms," she says.

Bravo to Miss Gorman I say! : )

Notes on Glossy Paper

PS. Currently stores are only in Melbourne and Oxford St, Paddington... but her website signals online shopping will be coming soon : )